Limited-edition menus expand.

A promotion involving Grimace became a ‘viral phenomenon,’ executives say.

Company aims to bring new flavors and experiences to consumers.

The company’s positive sales have broken brand records.

Management forecasts deal generating $1 billion in additional US sales.

Brian Dick has been named president and CEO.

Food formulators may draw ideas from social media and restaurant menus.

Julie Felss Masino will succeed Sandra B. Cochran.

Summer sub sandwiches make their debut.

The items were added in late 2020.