SAN DIEGO — Todd Putman has been named executive vice-president and chief growth officer for premium seafood company Bumble Bee Foods, L.L.C.

Mr. Putman joins Bumble Bee Foods from the Campbell Soup Co., where he was most recently general manager of the Campbell Fresh business unit. Campbell Soup announced its plan to divest the Campbell Fresh business unit in a strategic plan released Aug. 30. Mr. Putman’s career with Campbell Soup also included roles as chief marketing officer and chief commercial officer for Bolthouse Farms and as general manager of Garden Fresh Gourmet.

Before his time with Campbell Soup, Mr. Putman was vice-president of marketing for Pinkberry and held positions across sales, marketing and innovation at the Coca-Cola Co., Walt Disney Co. and Procter & Gamble.

“Todd is a proven leader with the industry experience to fuel Bumble Bee’s strategic growth initiatives,” said Jan Tharp, interim c.e.o. for Bumble Bee Foods. “He will play an instrumental role in developing and executing a successful strategy that will foster transformational change and sustained growth across every aspect of the organization.”

The addition of Mr. Putman to the Bumble Bee Foods team is part of the company’s long-term growth strategy, Bumble Bee said. The company is in the process of bolstering its executive leadership team as well as evaluating consumer insights and cultural trends to reinvent its core business and develop a new product innovation pipeline that may also include acquisitions.

“Bumble Bee has all of the key components to build a contemporary growth company,” Mr. Putnam said. “I look forward to working with the team to put a plan in place to generate both near- and long-term revenue growth.”