LIVINGSTON, CALIF. — Poultry producer Foster Farms is introducing a range of refrigerated, grab-and-go chicken snacks. Bold Bites are fully cooked, ready-to-eat chicken breast pieces in five flavors: Cajun, Chile Verde, Korean BBQ, Caribbean Jerk and Parmesan Garlic. With 15 grams of protein per serving, the products may be consumed as a snack or added to salads, wraps, tacos or soup.
"Bold Bites feature the same farm-fresh chicken Foster Farms is known for, with globally-inspired and crave-worthy seasonings conveniently packaged to meet the needs of today's mobile consumer," said Tiphanie Maronta, director of marketing for Foster Farms. "Busy parents, young professionals, fitness enthusiasts and even kids tired of the same old sandwich told us that this product fits the bill; it's a portable, better-for-you protein option that actually tastes good."
The launch marks Foster Farms' entry into the refrigerated, single-serve snack space and aligns with consumer trends. Forty-one per cent of consumers want to see more meat snacks made from premium cuts, and 26% want preservative-free options, according to research cited by the company.
Bold Bites are available at select retailers in California, Washington and Oregon.