OKLAHOMA CITY — Sonic is bringing the growing-category of spirit-flavored beverages to the drive-in. The Inspire Brands, Inc. subsidiary announced a new line of mocktail slushes available in three flavors: Strawberry Daiquiri, Pina Colada and Reaper Spicy Margarita.
The Strawberry Daiquiri is a combination of strawberries and sweet coconut flavor, while the Pina Colada is a blend of sweet coconut flavor and pineapple flavor.
The boldest flavor profile is the Reaper Spicy Margarita, which takes a classic margarita flavor and infuses it with the flavor of one of the hottest chili peppers in the world, the Carolina Reaper. The company is encouraging guests to share their reaction to the spicy, alcohol-inspired slush on social media using #ReaperChallenge.
Mocktails have been on the rise across the beverage industry, driven largely by Gen Z and millennials. Consumers increasingly are seeking out non-alcoholic beverages that pack the same flavorful punch as well-known boozy drinks. With its new lineup, Sonic said it aims to make the mocktail more convenient and affordable.
“With Mocktail Slushes, we captured that summertime mocktail state of mind, combining tropical flavors with our icy, cold slush so you can enjoy vacation vibes from the comfort of your car,” said Scott Uehlein, vice-president of product innovation and development for Sonic.