LE MARS, IOWA — Bomb Pop is exploding outside its ice pop origins with the debut of Bomb Pop Middles, which boast innovative texture combinations. The frozen treats feature “an ice creamy outside and a gooey decadent middle,” according to Bomb Pop parent company Wells Enterprises, Inc.
The Chocolate Caramel Sundae pop features chocolate frozen dairy dessert outside with caramel in the middle.
The Strawberry Raspberry Taffy variety features a strawberry frozen dairy dessert outside with raspberry flavored taffy in the middle.
The Chocolate Crème Sandwich offering features chocolate frozen dairy dessert outside with sweet vanilla flavored swirl in the middle.
The S’mores flavor features graham cracker frozen dairy dessert outside dipped in a chocolatey coating with marshmallow swirl in the middle.
“Summer is right around the corner, and we want our fans to have it all — whether it's the sundae bar or the great American campfire s'more — on a stick,” said Jeremy Hrynewycz, senior brand manager for Bomb Pop. “All your favorite desserts are coming to this poolside party, and the flavor and texture game is strong.”
Bomb Pop Middles are available in boxes of 10 for a suggested retail price of $4.99 to $5.49.