KANSAS CITY — Cookies, baking mixes and ice cream are among the numerous new products featuring flavors inspired by the fall season. Pumpkin spice dominates the limited-time launches, and maple and apple offerings are cropping up, too.
New seasonal products from Hostess Brands, LLC, Kansas City, include Apple Cinnamon Donettes and Maple Glazed Donettes. The Apple Cinnamon Donettes are dusted with cinnamon sugar and natural apple flavors, while the Maple Glazed Donettes are topped with a maple flavored glaze. Returning products include Hostess Pumpkin Spice Twinkies, Hostess Iced Pumpkin CupCakes and Hostess Caramel Crunch Donettes.
“Our insights show that consumers hungrily anticipate the arrival of signature seasonal flavors and they look to limited-time-only treats to greet them like long-lost friends,” said Adam Lisook, director of brand marketing, Hostess Brands. “At Hostess we pride ourselves on our ability to consistently deliver timeless classic treats alongside fresh new flavors inspired by consumer feedback and evolving taste trends, season after season.”
Several brands are introducing traditional winter flavors alongside autumnal options. Lenny & Larry’s, LLC, Panorama City, Calif., has added gingerbread and peppermint chocolate varieties to its cookie lineup in addition to the returning pumpkin spice cookie.
Beyond Better Foods, the maker of Enlightened frozen desserts, is expanding its Keto Collection with two new seasonal flavors in a licensing partnership with food media brand Delish. Each featuring 1 gram of net carbohydrates per serving, Pumpkin Cheesecake ice cream and Peppermint Brownie ice cream are gluten-free and made with cream, monk fruit and erythritol.
“It’s been fun to dream up new flavors with the Delish team, who continues to create next-level low-carb holiday recipes,” said Michael Shoretz, founder and chief executive officer of Beyond Better Foods. “Our partnership gives us the opportunity to combine insights from the most popular recipes on Delish.com with the flavors we see our fans request to create the most decadent, delicious low-carb desserts in the grocery store.”
