PURCHASE, NY. — PepsiCo, Inc. is introducing Lifewtr Immune Support. The launch marks the first product extension for the brand since its inception in 2017.
Designed to aid in immune function, the new water beverage is formulated with 10% of the recommended daily value of zinc. The drink is pH balanced and made with purified water with electrolytes added for taste.
“Research has shown that consumers are increasingly prioritizing beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function,” said Zach Harris, vice president of the water portfolio for PepsiCo Beverages North America. “Because we are committed to matching that demand with industry-leading innovation, we’re thrilled to launch the Lifewtr brand's first line extension, Lifewtr Immune Support.”
The Lifewtr Immune Support bottle features a blue cap, which differentiates it from the original Lifewtr. The bottle also features a code-based design from Zach Lieberman, an artist and educator who works with computer graphics and human-computer innovation.
Lifewtr Immune Support is available nationwide in 1-liter bottles.