Grain chain says term inappropriate as criterion for dietary guidance.

Better-for-you remains top of mind.

Formulators are adding whole grains to promote the healthfulness of products.

Better-for-you snacks make their debut for summer.

Whole health, ESG and technology identified by IDDBA.

Companies see involvement as a way to make an impact.

Firm seeks to support health and wellness brands.

More action will be needed to meet recommended levels, German researchers say.

Traces rapid progress since mid-2010s.

Manufacturers are adapting to evolving consumer needs in the wake of the pandemic.