CAROL STREAM, ILL. — Prinova, a supplier of ingredients, flavors and nutrient premixes, launched a new website that aims to enhance the way ingredients are purchased in the United States and Canada.

Part of a complete global site launch, the regional experience in the United States and Canada features access to live pricing, regulatory documents and data on more than 400 ingredients. Users will have access to delivered pricing that is calculated in real time, along with a personalized dashboard that provides updates on shipping and logistics, according to Prinova. The new website also will allow customers to search ingredients by criteria like application and health benefits, request quotes and samples, track orders, access market insights and discover recommended and related product features.

“Purchasing and R&D professionals today want more information, choices and control when it comes to their digital experience with suppliers,” said Don Thorp, president of Prinova. “The new e-commerce site delivers on this by providing our customers all the things they might expect from a retail-level shopping experience — pricing, sourcing transparency and extensive product data.”