VANCOUVER, BC. — Eat Beyond Global Holdings Inc., an investment issuer focused on the global plant-based and alternative food sector, has hired Michael Aucoin as chief executive officer. He succeeds Patrick Morris, who had been CEO since the company’s inception in the fall of 2019.

In his new role, Mr. Aucion is expected to lead Eat Beyond in a new direction, with a vision to establish the company as a recognized leader in the $50 billion plant-based protein market, with a focus on North America and Europe. The company intends to place a particular focus on technical innovation, research and investments in capacity-building projects.

Mr. Aucoin has more than 25 years of experience in food sales management and the consumer packaged goods industry, most recently as principal for MJA Consulting, where he focused on product launch, and market and corporate development. Earlier, he held leadership roles at Advantage Solutions, Agropur, Hershey Co. and J.M. Smucker Co.

He received a bachelor’s degree from the University of Ottawa in Ontario and a master’s degree in business administration from Queens University in Ontario.

“We intend to compete in a wide cross-section of plant-protein verticals, as represented by our portfolio companies, with which we will work with closely to accelerate their success from an operational and value creation standpoint,” Mr. Aucoin said. “Eat Beyond is committed to leading the future of food and becoming the most successful Canadian plant-based food business operating globally.”