KANSAS CITY — Snack brands are delivering bold and fiery flavors in recent launches.
Frito-Lay North America, a division of PepsiCo, Inc., is reintroducing Doritos Twisted Lime for a limited time. The tortilla-style chips feature a sour and spicy flavor, according to the company.
Takis is taking on Pringles with its latest offering. New Takis Crisps are stackable potato crisps featuring the snack brand’s signature spicy flavor profile.
“At Takis, we’re always looking for new ways to disrupt the salty snack category, and the launch of our Takis Crisps is doing exactly that,” said Sandra Peregrina, marketing director of salty snacks for Barcel USA, a business unit of Grupo Bimbo. “We keep a close pulse on what consumers are hungry for. In today’s busy world, we hear our fans loud and clear — they have a serious appetite for portable snack options. With Takis Crisps, consumers can savor the bold and intense Takis flavors they love with the snack's resealable can, allowing them to munch whenever and wherever they want.”
Country Archer Provisions has unveiled its hottest meat snack yet, a limited-release Death Reaper Jerky. The product is formulated with grass-fed beef and Carolina Reaper peppers. Each 1-oz bag is packaged with a protective glove.
“People across the country have become obsessed with spicy foods, and we wanted to create something that really brings the heat for those who love tormenting their tastebuds,” said Eugene Kang, co-founder and chief executive officer of Country Archer Provisions. “Death Reaper is on a whole other level of spice. It’s so hot we’re betting that most people won’t be able to finish the tiny 1-oz bag. We’re eager to see our fans look the Reaper in the eye and try to defeat our spiciest jerky yet.”
