Executive describes dynamic journey into the broader snack market.

Younger consumers fueling growth.

Product developers are using new crust formats to differentiate.

Better-for-you remains top of mind.

Frito-Lay’s vice president of innovation describes how the snack producer relies on consumer insights to bolster its powerhouse brands.

Consumers search for ease and value as their new routines adapt to a constantly changing world.

Company acquires the Pleasant Prairie, Wis., plant of Gold Standard Baking. 

Enhanced data-gathering allows ingredient handling systems to identify potential problems and alert bakeries when to fix them.

Many bakers are expanding into broader food categories, but those opportunities for future sales often come with operational challenges.