lE MARS, IOWA — Wells Enterprises, Inc. is bringing the sweet and tangy flavor of Ferrara Candy Co.’s Nerds to the frozen aisle with the launch of Bomb Pop Nerds.

The new treat packs the flavors of strawberry, watermelon and grape Nerds into a three-in-one frozen novelty. Ferrara’s playful candy brand is the latest partner to team up with the rocket-shaped ice pop maker, following collaborations with Crush Soda, Hawaiian Punch, Jolly Rancher and Warheads.

“We are thrilled for fans of both Nerds and Bomb Pop to get their hands on this mind-blowing new frozen treat,” said Sara Lieberman, senior associate brand manager for Nerds at Ferrara Candy Co. “The unmistakable Nerds flavor is so accurately brought to the Bomb Pop experience that it's truly something people have to taste to believe.”