KANSAS CITY — Limited-time holiday offerings are back in full swing as the holiday season begins at retail and foodservice locations.
An S&P Global Market Intelligence survey showed consumers are pulling back on holiday spending. Of those surveyed by the market data research company, 26% of respondents said they will be spending less around the holidays this year and 66% said they would be spending the same amount as last year. In fact, in EY’s Future Consumer Index, with groceries being up nearly 11% year-over-year, 37% of consumers said they will be purchasing less food for celebratory meals around the holiday.
Despite surveys indicating a pullback on spending is in store for the holidays, both retail and foodservice operators have not pulled back on holiday-inspired limited-time-offerings.
Limited-edition releases include Krispy Kreme’s Santa’s Bake Shop menu, Hostess Brands’ line of holiday snack cakes and Dunkin’s holiday coffee and food menu.
“We created our newest lineup with the holiday go-getters in mind — those that go the extra mile to make the holiday season bright for everyone else,” said Jill McVicar Nelson, chief marketing officer at Dunkin’.
