KANSAS CITY — Salty-and-sweet proves its timelessness as new offerings featuring the flavor combination join menus.
Krispy Kreme is leaning into salty-and-sweet with a new Reese’s-inspired line. Borrowing flavors from Reese’s Big Cup stuffed with potato chips, Reese’s Big Cup stuffed with pretzels and Reese’s Outrageous, Krispy Kreme’s line also features pretzels, potato sticks and a salted caramel icing.
“Salty, sweet, Reese’s and Krispy Kreme can now all be experienced in one incredible donut collection,” said Dave Skena, global chief brand officer for Krispy Kreme. “These flavors bring out the best in each other, just like our partnership with Reese’s has over the years.”
Ice cream company Cold Stone Creamery also added a line featuring Reese’s flavors, with the addition of the Reese’s Take 5 peanut butter ice cream cup and the Reese’s Peanut Butter Cup ice cream. The Take 5 chocolate cup is filled with layers of Reese’s peanut butter sauce, caramel, pretzels and chocolate ice cream, which is topped with pretzels, peanuts and peanut butter cups. Cold Stone Creamery also is bringing back its marshmallow ice cream.
“Reese’s Peanut Butter Cups and marshmallows continue to be part of almost everyone's favorite childhood memories,” said Sara Schmillen, vice president of marketing at Kahala Brands, parent company of Cold Stone Creamery. “With these nostalgic ice cream flavors and creations, we hope our guests will re-live some of their happiest memories while creating new, unforgettable experiences alongside their loved ones.”
