CHICAGO — Orville Redenbacher, a Conagra Brands, Inc. company, is rolling out a new line of popcorn seasonings designed to create more customization options for at-home snacking.
Initial flavors of the shake-on seasonings include Movie Theater Butter, ranch, nacho cheese and white cheddar cheese. The company also is launching two co-branded flavors: Buffalo Wild Wings Buffalo and Cinnabon Cinnamon Roll.
“Orville Redenbacher's Popcorn Seasonings combine delicious, craveable flavors with a customizable experience,” said Spencer Fivelson, vice president and general manager of the snacks division at Conagra Brands. “Ready-to-eat popcorn and other salty snacks have long offered a broad collection of flavors, but freshly popped popcorn has trailed behind. We're excited to shake up the microwave and kernels category with our diverse assortment of sweet and savory seasonings.”
The seasonings are slated to appear in national retailers beginning in late August and will be available in 2.4 oz to 3.3 oz formats.