Functional beverage brand adds antioxidant-boosted juice

CLERMONT, FLA. — Uncle Matt’s Organic is expanding its better-for-you beverage portfolio with its new Superfruit Punch.

The functional juice is formulated with a blend of dark sweet cherries, black elderberry and blueberries that provides several antioxidants, polyphenols and flavonoids. Uncle Matt’s punch is targeted at health-conscious consumers, containing 45 calories per 8-oz serving, no added sugars or flavors and no preservatives.

“With 100% vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time,” said Susan McLean, vice president of marketing and innovation at Uncle Matt’s.

Joining the company’s other organic juices and wellness shots, the Superfruit Punch is available in single 52-oz bottles and in 6.7-oz juice boxes, in packs of eight, for suggested retail prices of $6.99 and $5.49, respectively. Both varieties are now stocked in Whole Foods Market, Sprouts Farmers Market and other select retailers nationwide.