PITTSBURGH — Heinz is expanding its ketchup portfolio with the addition of Heinz Pickle Ketchup.
The condiment aims to create a tangy and savory flavor profile that capitalizes on the current popularity of pickle flavors, according to the company. Heinz Pickle Ketchup marks the second condiment launch for the company this year, following Heinz Hot Varieties that debuted in April.
“Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years,” said Katie Peterson, director of Heinz innovation at The Kraft Heinz Co. “The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”
The product is slated to roll out in US retailers beginning early next year.