LOS ANGELES — SKKY Partners, a private equity firm founded by Kim Kardashian and Jay Sammons, has agreed to acquire a “significant minority stake” in specialty condiment brand Truff. Financial terms were not disclosed. The transaction is expected to close in the first quarter of 2024.

Founded in 2017, Truff offers an array of hot sauce, pasta sauce, mayonnaise, oil and salt featuring black or white truffles. Products are sold online and in more than 20,000 stores, including Whole Foods Market, Kroger, Publix, Target and more. The brand, which originated as a food and lifestyle blog, also has partnered with businesses including Popeyes Louisiana Kitchen, Hidden Valley Ranch, Taco Bell and The Super Mario Brothers Movie on recent launches.

Founders and co-chief executive officers Nick Ajluni and Nick Guillen will continue to lead the company with plans to expand distribution, accelerate retail sales and introduce new products. Mark Ramadan, co-founder of Sir Kensington’s, and David Brisske, managing director of SKKY Partners, will join Truff’s board as independent directors as part of the transaction.

Established in 2022, SKKY Partners backs “culturally relevant brands that forge deep emotional connections” across health and wellness, food and beverage, apparel, accessories and footwear, luxury, beauty and personal care, leisure and restaurants. The firm focuses on control and active minority investments.

“Truff is exactly the kind of business that embodies what we were looking for when we founded SKKY — a next-generation brand with a deep, authentic connection with consumers and the potential for ongoing growth,” Ms. Kardashian said. “Nick and Nick have singlehandedly brought truffle-infused products into the mainstream food scene and built a community around the brand that will continue to be key to its success going forward. We’re proud to be kicking off the SKKY portfolio with this investment.”

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