Food Business News
www.foodbusinessnews.net/articles/25270-ift-identifies-four-trends-to-watch-in-2024
AdobeStock_610307844.jpg
Photo: ©AMGUN – STOCK.ADOBE.COM

IFT identifies four trends to watch in 2024

12.29.2023

CHICAGO — The science and policy team at the Institute of Food Technologists has identified four food science trends that may impact 2024, including the emergence of a farm-to-fork strategy, food as medicine, improving food safety and advancing artificial intelligence (AI).

The farm-to-fork strategy will recognize that each component of the food ecosystem is interconnected. Proposed policies, commitments and investments will seek to improve food and nutrition security and enhance sustainability. Examples include the COP28, the World Food Forum, the US farm bill scheduled for release in 2024 and the White House Conference on Hunger, Nutrition, and Health.

“Investing in food science and technology will be key in meeting these goals,” the IFT’s science and policy team said. “We expect to see a continued focus on food loss and waste reduction as evidenced by the USDA, FDA and EPA’s recently released draft strategy. Additionally, outcomes from the USDA’s Climate Smart Agriculture investments will begin showing visible progress.”

Food as medicine will unite medical professionals, health advocates, manufacturers, retailers, farmers and government. Efforts will be made to redefine medical professional nutrition education and establish health insurance connections related to diet and health.

Outbreaks, contaminants and the presence of manufactured chemicals known as polyfluoroalkyl substances (PFAS) are visible food safety concerns. California also plans to ban certain food additives beginning in 2027. The US Food and Drug Administration’s proposal for a unified human foods program recognizes the evolving global food supply requires changes that will allow the FDA to respond more quickly and efficiently.

Artificial intelligence, which processes vast amounts of data, will bring opportunities in 2024. It also will require new evaluations of ethics and privacy. The need for new frameworks will require collaborations across policy makers, technology platforms and end users.