Spring-time offerings bring limited-edition partnerships.
First introduced in 2021, the Pepsi brand has partnered again with Peeps to bring back the seasonal Peeps-flavored soda. The limited-edition soda features PepsiCo’s cola, paired with the Peeps marshmallow flavor.
Pepsi x Peeps soda is available in 7.5-oz mini-can multipacks, and 20-oz bottles.
Jeni’s Splendid Ice Creams is partnering with Ted Lasso to release a show-inspired flavor, Biscuits with the Boss. The new flavor features salted butter sweet cream ice cream, blended with shortbread cookie crumbles.
Kellogg Co.’s MorningStar Farms brand has partnered with Pringles to launch two plant-based chicken fries flavored with the potato chips.
The plant-based chicken fries are available in Pringles original and Pringles scorchin’ cheddar cheese flavors and contain 11 grams of protein and 41% less fat than other homestyle chicken fries, according to the company.
Mixed nut and seed butter brand NuttZo expanded its product lineup with refrigerated bars, available in two varieties.
The bars, which come in almond butter chocolate and peanut butter chocolate flavors, feature 7 to 8 grams of protein, 4 grams of sugar, and no artificial preservatives. While the product is refrigerated, it can be stored and eaten unrefrigerated for up to two weeks, according to the company.
“At NuttZo, we’re always hoping to cater to our customers’ needs — one of which is fueling up on the go, and getting protein in their snacks,” said Danielle Dietz-LiVolsi, founder and chief executive officer of NuttZo. “Our super tasty and versatile chilled nut and seed butter bars capture our beloved original flavors and pack them up for the ideal desk snack. It’s also the perfect bar to throw in a backpack for a quick hike or workout.”
Pancake brand Krusteaz is partnering with the Nutella brand to launch a limited-time offering.
Krusteaz is adding a sample of Nutella to its buttermilk pancake boxes, so consumers can try the chocolate hazelnut spread on the pancakes in place of maple syrup or other toppings.
Better-for-you frozen treat brand GoodPop launched its first line of oat milk-based fudgy frozen dessert bars.
The line includes four varieties: fudge and vanilla crunch, double chocolate fudge, fudge and caramel crunch, and mint and fudge chip. All four flavors either include fudge chips or are dipped in fudge and contain 130 calories.
“We love reinventing classic nostalgic favorites with better-for-you ingredients, which means they have a much shorter, cleaner ingredient list and are allergen-friendly, but without sacrificing taste,” said Daniel Goetz, chief executive officer and founder of GoodPop. “With our new frozen dessert bars, we saw an opportunity to recreate another range of classic ice cream favorites with better ingredients that are delicious and good for both people and the planet.”
Hi-Chew launched new Hi-Chew Bites, a smaller version of its candy chews, available in three flavors: mango, green apple and strawberry.
“Our brand fans have been requesting a version of Hi-Chew that is easily accessible and can be eaten on-the-go,” said Teruhiro Kawabe (Terry), chief representative for the USA and president, chief executive officer of Morinaga America, Inc. “Now, Hi-Chew Bites gives consumers that option. They can easily grab a handful of chewlets at once or pick out their favorite flavor to easily pop into their mouth. With the expansive Hi-Chew product line-up, there is an option for everyone, no matter their product preferences.”
Ocho Candy is partnering with plant-based dairy alternative company Miyoko’s Creamery. Using Miyoko’s Creamery European-style cultured vegan butter, Ocho Candy debuted a plant-based caramel line, which features classic, cinnamon, coffee and chocolate-flavored caramel in a dark chocolate shell.
“I’m incredibly excited to announce this partnership between Ocho Candy and Miyoko’s Creamery,” said Scott Kucirek, chief executive officer of Ocho Candy. “Vegan and dairy-free consumers deserve dessert options with great textures and bold flavors, and we believe our plant-based caramel line delivers on both fronts. We’re also proud to provide a certified organic and fair-trade option for caramel lovers.”
Dole Packaged Foods released a new functional supplement line, under the brand name the Secret Nature of Fruit.
The line features chewable vitamin supplements aimed at supporting beauty, immunity, energy and focus.
“As a 170-year-old CPG packaged fruits company, this year we are accelerating our transformation into a purpose-led, health and wellness company, and entering the functional supplements category is an integral part of this transformation,” said Orzse Hodi, senior vice president and managing director, USA, Dole Packaged Foods, LLC. “The Secret Nature of Fruit is a product of our fruit-forward approach and insatiable curiosity.”
Overnight oats brand Mush added a new flavor to its lineup, peanut butter chocolate. The overnight oats are made with whole rolled oats, and features 10 grams of protein, peanuts and bits of chocolate.
Mars’ Snickers brand is reintroducing the rockin’ nut road flavor, which was last seen on shelves in 2017. The flavor features roasted almonds, marshmallow-flavored nougat, caramel and dark chocolate.
“At Mars, we are consumer obsessed,” said Martin Terwilliger, senior director of marketing, Mars Wrigley. “Fans have shared their love for Snickers Rockin’ Nut Road and called for the return of this delicious, one-of-a-kind flavor. There’s nothing like being able to excite our fans with the return of a product so many of them have requested. We are delighted to create moments of everyday happiness by bringing back Snickers Rockin’ Nut Road, a deeply satisfying treat, with the taste and texture only Snickers can provide.”
Nov
2023
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