Partnerships give consumers exciting mashups.
Agricultural cooperative Ocean Spray Cranberries, Inc. and The Hershey Co. introduced a chocolate-dipped fruit snack line.
The snack line features two products: Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. Ocean Spray also offers Greek Yogurt Dipped Cranberry Bites. The fruit bites are available in multi-serve resealable pouches in both 5-oz and 8-oz and according to the companies are ideal for “snacking, on-the-go, as well as perfect to mix into trail mix and sprinkle on top of ice cream.”
Cambell Soup Co. and McCormick & Co.’s Frank’s RedHot brand debuted SpaghettiOs Spicy Original. The flavor from the Campbell Soup Co. brand offers consumers a mild-to-medium heat level twist on the pasta, according to the company. Frank’s RedHot is a brand owned by flavor company McCormick & Co.
“SpaghettiOs and Frank’s RedHot each have an undeniable fandom,” said Mieka Burns, vice president of meals and sauces, Campbell Soup Co. “Through this collaboration, we’re excited to put a hot, more mature twist on a classic offering that our adult consumers grew up enjoying.”
Unilever North America introduced a variety of Reese’s branded ice cream and frozen dessert products.
The Hershey Co.’s Reese’s products include an ice cream sandwich, light ice cream, mini pieces light ice cream, frozen dairy dessert, frozen dairy dessert bar, frozen dessert cup and cones.
The Icee Co., a J&J Snack Foods Corp. subsidiary, partnered with the Kellogg Co. to launch Kellogg’s Icee Cereal.
According to the companies, the cereal is inspired by Icee’s cherry and blue raspberry flavors and uses an innovative ingredient that cools consumers’ mouths as they eat. The process, the companies claim, imitates “that familiar and refreshing first sip of an Icee.”
Ice cream brand Van Leeuwen partnered with Clorox’s Hidden Valley Ranch brand to release a Hidden Valley Ranch, which features flavors like buttermilk, herbs and a touch of sweetness.
Sheila G’s Brownie Brittle launched a line of wafers formulated with M&M’s Minis as part of a collaboration with Mars, Inc. The snacks come in 4-oz packages and are available in Brownie Brittle M&M’s Minis, Brownie Brittle Blondie M&M’s and Brownie Brittle M&M’s Minis Gluten Free varieties. Each flavor contains 120 to 130 calories per 1-oz serving.
“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M's candy brand,” said Ashley Dawkins, vice president of marketing at Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
Signature Wafer & Chocolate Co. and Skippy Peanut Butter, a Hormel Foods subsidiary, debuted Skippy Peanut Butter Wafer Bars.
The bars are available in three varieties, including Skippy Natural Peanut Butter Spread and Chocolate Fudge Wafer Bars, Skippy Creamy Peanut Butter and Chocolate Fudge Wafer Bars and Skippy Peanut Butter and Grape Jelly Coated Wafer Bars. All three flavors contain 6 grams of protein per serving.
“We are thrilled to partner with the makers of Skippy Peanut Butter to combine our over 50 years of wafer-making expertise with its iconic creamy peanut butter to create a one-of-a-kind snacking innovation,” said Russ Asaro, chief operating officer at Signature Wafer & Chocolate Co. “As the leading wafer manufacturer in the US, we strive to produce high-quality products that not only taste great but also meet consumer snacking needs, and there’s no better way to do that than to partner with the ultimate snack brand.”
Kellogg Co. and McKee Foods Corp. are partnering on another ready-to-eat cereal: Kellogg’s Little Debbie Swiss Rolls Cereal.
Each bite of the cereal delivers “crispy, chocolatey swirls and a chocolatey crème flavored coating,” according to Kellogg.
“Our fans loved the first three collaborations with Little Debbie, and we are excited to continue providing new ways to enjoy these beloved childhood treats,” said Laura Newman, senior director of brand marketing at Kellogg Co. “With Kellogg’s continued partnership with Little Debbie, families everywhere can enjoy a bite of the Swiss Rolls flavor at the breakfast table or as a mid-day treat.”
SNAX-Sational Brands partnered with Post Consumer Brands to debut Cereal Pop popcorn made with Fruity Pebbles. The Cereal Pop is made using non-GMO corn and comes in at 150 calories per serving.
Dairy Farmers of America and Good Culture have partnered to produce a lactose-free milk formulated with a probiotic to support digestive and immune health. The Good Culture Probiotic Milk launched in whole and 2% reduced fat options. Each 12-oz serving includes 1 billion probiotic cultures thanks to its BC30 probiotic, and the milk is a good source of vitamins A and D.
Nov
2023
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