US retail and foodservice sales fall 31% during the third quarter.

Company plans to reduce its ‘non-production’ workforce by 19%.

Volume of product sold plummets 24% on weak demand.

Volume of product sold in the first quarter fell 7.3%.

Attendees sought to pair excitement with authenticity.

Company transitioning to a smaller, more agile and cash-flow positive business.

New formulations for plant-based alternatives surge.

Third-quarter loss widens as plant-based meat alternative sales slow and costs of production rise.

Frozen meat alternative offers 21 grams of protein.

Category softness, inflation and competition were cited as reasons for the changes.