Founder Marilyn Yang seeks to update retail snack aisle with mushroom chips.

Company produces teas, Ades, chilled juices, water, and energy drinks.

Dairy alternatives, nutrition beverages and fruit snacks seen as keys to growth.

Frequent communication, clear expectations and a desire to learn are critical to a win-win outcome.

SupplySide West speakers give advice to startups.

Increasing supplier diversity seen as key strategic shift.

Contract manufacturer specializes in functional snacks.

Riccardi discusses benefits and pitfalls of contract manufacturing relationships.