Younger consumers are embracing store brands and seeking upgraded experiences.

As consumers pull back on spending, retailer is putting greater focus on value.

New research from FMI found 61% of shoppers are buying more private label products in the last 12 months.

Hybrid meals, secondary holidays and personalized promotions seen as ways to attract value-conscious consumers.

Rod Hepponstall was previously CEO of a global seafood company.

Company appoints new CFO.

Plant is scheduled to begin operations in 2025.

Brand includes more than 50 products across several categories.

Company had been in maintenance mode since COVID.

Private label manufacturer sees additional opportunity in the category.