MANILA, PHILIPPINES — PepsiCo, Inc. has partnered with Pepsi-Cola Products Philippines Inc. (PCPPI), the company's beverage bottling partner in the Philippines, to develop Cheetos locally in the Philippines.
Under the terms of the agreement, PCPPI will manufacture and distribute a range of PepsiCo’s Cheetos snack products and flavors to the Philippines’ 100 million consumers. PCPPI is expected to begin manufacturing later this year.
PepsiCo said the creation of the joint snacks-and-beverage franchise operations in the Philippines reflects its ongoing drive to ensure the integration of its food and beverage portfolio across multiple platforms, including manufacturing and go-to-market execution.
“The Philippines is a highly attractive market where both PepsiCo and its partners have a long track record of success with our beverages and foods brands,” said Maricelle Narciso, general manager, PepsiCo Philippines. “The establishment of a snacks franchise operation reflects our commitment to bring more locally-made products to our consumers and customers, and to drive synergies in the manufacturing and distribution of our delicious food and beverage products wherever possible.”
Furqan Ahmed Syed, president of PCPPI, added the development presents an opportunity for PCPPI to further its vision of becoming a premier food and beverage company in the Philippines.
“Leveraging PepsiCo’s established line of snacks is an exciting and strategic step in our first foray into the foods business,” he said.
The first Pepsi plant was established in the Philippines in 1946. PCPPI, which has been PepsiCo’s beverage partner since 1989, now has 12 plants across the country, manufacturing and distributing a range of PepsiCo beverages, including Pepsi-Cola, Tropicana juice drinks, Gatorade and Mountain Dew. PepsiCo’s oats brand, Quaker, is also a market leader in the Philippines.
