KANSAS CITY — In the 2022 Food and Health Survey completed by the International Food Information Council, 52% of Americans said they were following a specific pattern of eating or diet, up from 39% in 2021’s survey.
With consumers seeking specialized products, whether it be to cater to health or lifestyle, companies have changed their product formulations to reflect an ever-growing base of conscious consumers. Low-carb products are increasing in number to reflect those choosing alternative diets, including the keto diet. Seven percent of participants reported following the keto diet, according to the IFIC survey.
“Honestly, no one thought it would last this long,” said Kimberlee Burrington, director of training, education and technical development, American Dairy Products Institute, Elmhurst, Ill., in an August interview. “It was more niche than the Atkins diet or other low-carb diets.”
Companies like The Real Good Food Co. are focusing on bringing its better-for-you alternatives to the frozen aisle. The company recently expanded with a new line of coated chicken nuggets and strips, both of which are grain-free and gluten-free, with a net carb total of 3 to 4 grams, and 23 grams of protein per serving.
“These craveable nuggets and strips are a result of our mission to make our favorite comfort foods more nutritious and improve human health,” said Bryan Freeman, executive chairman of The Real Good Food Co. “Our delicious chicken nuggets and strips are made without all the added sugar, carbohydrates, and processed grains found in other food options, and are instead packed with protein and have a limited amount of carbs.”
Other companies like the King Arthur Baking Co. are expanding their portfolios with alternatives that cater to a variety of diets.
The company introduced a line keto mixes and gluten-free pizza flour, which fit with those living keto, low-carb or gluten-free lifestyles.
“Providing bakers with the highest-quality products to expand their baking potential is paramount to us at King Arthur,” said John Henry Siedlecki, vice president of brand and innovation at King Arthur Baking Co. “Our 2022 launches take baking to the next level by providing a delicious and rewarding experience no matter your dietary preference.”
